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When to talk about money with a prospect

Posted by Ilise Benun on

Last week, for my as-of-yet-unnamed book  in progress on the topic of how creatives deal (and don’t deal) with money, I interviewed Petrula Vrontikis. Our conversation ranged from what she learned working as Salt Lake City teenager in her family’s appliance store to how she chooses which clients to do proposals for, and everything in between.

One of the questions that came up (on which we don’t exactly agree) is this: When is the right time to start talking numbers with a prospect?
(BTW, this is the topic of the CFC webcast I’m giving this Wednesday (Oct 7): Determining Your Client’s Budget Before You Start Anything! Details here:

Should you bring it up in the first conversation, even if no actual numbers are quoted? Or should you wait until you know more about the project, then present the numbers when you’re ready? Should this be decided case-by-case or is it best to have a “rule” about it?

Let’s see first what you think, then I’ll post Petrula’s opinion and mine.

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