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When hot prospects turn cold

Posted by Ilise Benun on

Do you ever have prospects who are very excited to work with you, so you get excited too, and then nothing ever comes of it?

Is there something you do differently with these prospects? Maybe get a little lazy because it seems like such a sure thing?

I'm working on an article about this "excitability in marketing," so if this has happened to you, I'd like to hear about it.
Please post your story and/or comments.

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