Next week is going to be a busy one! I’ll be starting a new online marketing course, helping you rev up your marketing machine for 2012, and focusing on alternatives to the RFP! Won’t you join me? Here’s what’s coming up:
Monday, December 5th: Developing a Successful Online Marketing Plan. My new, 8-week online course is starting at HOW Design University. It has 4 lessons, all designed to teach you how to market your business completely online. It's done at your own pace, with a 1-hour interactive session for each of 4 lessons, with lots of personalized attention. Space is limited for this pilot program. Details and registration here.
Wednesday, December 7th, 7:00–8:00 p.m. ET: Rev up your Marketing Machine for 2012! This information-packed 60-minute webinar for the Editorial Freelancers Association outlines the simple tasks that will keep your project pipeline full for 2012 and your Marketing Machine humming all year long. Topics include choosing a target market; marketing tools that attract the best/highest-paying clients; how much time to spend on social media; the most effective tool for reaching prospects outside your geographic area; positioning yourself as an expert; and more! Info & sign up here.
Thursday, December 8th, 4:00 PM ET: Talking Turkey on RFPs with Sarah Durham of Big Duck
Sick of RFPs? I’ll be joining Sarah Durham, principal of NY-based design firm, Big Duck, where she’ll share a new approach you can suggest to your prospects as an alternative to the RFP! Find out every detail of how her firm handles RFPs, stop wasting time applying for the wrong RFPs, and increase your chances of winning when you do respond. Details & sign up here.