Like the universe, the planet and life itself, businesses evolve. For a creative business, how does the promotional strategy evolve through that process? How is the marketing for a new business different from that of a mature one? What do you have to do at the beginning that you can let go of in later stages, building on the foundation you've set?
In this DesignCast Ilise Benun, founder of Marketing Mentor and author of The Designer's Guide to Marketing & Pricing, will feature case studies of 3 creative businesses at crucial stages of evolution: just starting out, growth mode and maturity.
Attendees will learn:
• How to tell if your business is mature
• How one design firm's web site has evolved during various stages of growth
• Which promotional tools need to change and how
When: Thursday, August 18, 2011 at 4:00 PM ET