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Warm receptions from cold calls

Posted by Deidre Rienzo on

Welcome to Week 25 of my adventure of following the Start Up Version of the Grow Your Business Marketing Plan + Calendar.  In my posts, I talk about my voyage down the road of self-employment as a virtual marketing assistant, my achievements and roadblocks along the way, and I include a weekly recap at the end.

Of the 4 calls I made today, I spoke to 3 people in person.  Yes, they were cold calls, but I got some very warm receptions.

First of all, this cold calling thing is definitely not as bad as I thought. (Anyone agree?) The less I sound like a robot, and the more I let my personality come through, the better it seems to go.

It’s getting easier.  And I hung up from each call with a giant, proud of myself smile on my face. All three web designers I spoke to today were incredibly friendly.  Here's a recap of the calls:

Call 1.  I had a fantastic conversation.  She usually works with one copywriter but sometimes gets busy, and if my rates and samples are good she’d be happy to get me involved.  We got into our backgrounds, our feelings on self-employment, and had a few laughs as well.  She thanked me, genuinely, for calling her!

Call 2.  I had another fantastic conversation.  This guy was ready for me!  He asked all sorts of questions about my background, almost as if he had a qualifying sheet in front of him.  I happily answered his questions and he said he’d be glad to look at some examples of my work and get me into the rotation.

Call 3.  I had yet another fantastic conversation!  Only this one I won’t be sending my samples to.  He said he already has a network of copywriters from an organization he belongs to: He told me it’s a great organization, there’s a meeting coming up, and I should consider attending.  So I looked on their website, and guess, JUST GUESS which event he’s talking about?  The one on June 30th in Wayne, NJ where our very own Ilise Benun will be speaking!  SMALL WORLD!

Week 25 Recap: I’m making cold calls, and it’s getting easier.  I’m actually enjoying it.  I’m networking on Biznik (connect with me?) and continuing to research new prospects.  How are you doing?  Anyone have cold calling, networking, or marketing success stories to share?

  • More in: Cold Calling, Marketing Plan in Action, Posts by Deidre

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