Back in the day, it was enough to get people in your loop by saying “sign up here and you’ll get my free tips”—but not anymore.
Things are constantly changing, and now to play with the big boys, you need to have a free download (or in the case of my Quick Tips, a free case study) to encourage prospects to sign up. Giving something valuable in exchange for an email address makes it a win-win for both parties.
To answer this need for valuable, useful content, I developed a free e-course (7 messages teaching the basics of marketing) that people can sign up for.
I’ve also been working with clients to develop their own free downloads. Here are some of my favorites.
Need help developing valuable free content for your clients? Take advantage of my free consultation.
*Dog giving paw photo, courtesy, Shutterstock.