Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
Last time I shared that I’ve gotten a total of 9 projects from direct email outreach. To my surprise, 5 of them were referrals—and they were excellent. Now, I don’t know about you, but most of the referrals I’ve gotten in the past were pretty far from being ideal projects.
Ilise helped me discover that there are different kinds of referrals:
- Ones that come out of the blue – from friends and acquaintances who’ve heard you’re a writer or designer, or from previous clients (who may have been referrals) who don’t really know what your specialty is. Sure, some can be ideal projects, but most aren’t.
- Ones that come through your target market—these are qualified referrals because your target market knows what you do, they understand it, and they know other members of your target market. These have a great chance of being ideal projects!
How can we increase referrals from our target market?
- First, we need to have target markets. Mine is web designers. I write copy for their clients before and during the design process. Their clients are usually business owners who provide services.
- Second, we need to introduce ourselves to members of this target market. They might become our clients, or they might become our knowledgeable brand ambassadors and recommend us to others. Win!
Sometimes, choosing a target market can feel like narrowing your choices. But really, it expands your likelihood of getting the projects and clients you like best!
Have you gotten any referrals that work? Where have they come from?
P.S. If you want to learn how to position yourself to your target market, Ilise is teaching a new positioning group, which starts early Sept. Email firstname.lastname@example.org for details.