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Use your website to aspire…

Posted by Ilise Benun on

In my latest Quick Tip, I ask the question, “Is your website aspirational or historical?” Here’s why… While it can be easier to focus on what you’ve done in the past, I think it’s important for the web site of any creative or professional services provider to focus on the future. Who are the ideal clients you want to work with? What services do you want to provide?

Some creatives I work with worry that they don’t have "a lot" to show yet. But remember, a web site just needs to give a "taste" of your work so that visitors like what they see and want to take the next step.

This is one of the many ideas I teach in my new Web Site in a Week Group. The next one starts Monday, Feb 15 and by Sunday, Feb 21st, you could have the content for your web site ready to go. Details here.

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