Not everyone who comes to your web site is ready to buy from you — or even talk to you. That’s why you need a way to turn that traffic, which you work so hard to get, into leads that you can nurture and eventually convert into actual clients. To do that, you need to offer something of value in exchange for their contact info. Otherwise they’ll leave and forget all about you.
That’s where your “freebie” comes in. It allows you to turn traffic into leads.
Here’s an excerpt from the podcast:
Q: Aren’t you worried about being perceived as gimmicky by offering a freebie?
A: When you are on a web site and you see an offer that seems gimmicky, it means you’re probably not the target audience. But when you’re really interested in a product, if you see an offer to learn more, suddenly those offers aren’t quite as gimmicky. They will be interested if it’s information they care about and that truly helps them. Gimmickyness is in the eye of the beholder.
And if you’d like to create your own freebie but don’t know what the content would be, come to Mark O’Brien’s workshop on June 24 in San Francisco: You Don’t Know What You Know: Developing Your Content Strategy. Details here.