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Trade Show Prep

Posted by Ilise Benun on

A Marketing Mentor client who is targeting the specialty food market will be attending the Natural Food Expo East this week in Boston and asked how to prepare to approach prospects she’s been calling.

Here’s my answer:

Refresh your memory about your last conversation and ask where they are  in relation to what you discussed, if they’re made any progress, if anything has changed, if they are affected by the economy….

in other words, ask lots of questions.

And be prepared to talk about any new projects you’ve done that are relevant to them.

Any other ideas for someone in this position?

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