If Tiffany Estes of Whole Brain Creative is going to become a better interactive designer, her mindset needs to change. That’s one of the things she realized at this year’s HOW Interactive Design Conference and she talks about how exactly in part 1 of our recent podcast/interview.
She had attended HIDC the year before and learned a ton but also found it a bit overwhelming. This year, she knew better where to focus her attention. She was especially on the lookout for tools to make web design easier, more efficient and more conducive to collaborating with clients.
She got what she was looking for. One of the best takeaways came in Matthew Richmond’s presentation, Tools of the Trade, which had a “boatload” of links for creative design tools, wireframing/prototyping tools (protoshare.com and http://styletil.es/), responsive templating and site building (http://html5boilerplate.com/ and http://foundation.zurb.com/ and http://twitter.github.com/bootstrap/)
Find the rest of the links here: http://choppingblock.com/presentations/tools-of-the-trade/#slide1 and http://choppingblock.com/presentations/tools-of-the-trade/browse/?id=1
In part 2 of our podcast/interview, she also talks about how she figured out which markets to focus on in her business and recaps more highlights, including:
– The difference between web apps and native apps
– What to include in a competitive analysis for a client
– Whether it makes sense to post pricing for your services on your web site