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This always blows me away…

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a copywriting partner to designers, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

Last week, a colleague called me. This woman is supremely talented. I’m in awe of her work—from design to writing to marketing.

She said:

“Deidre, I need your help with writing.”

I was mind-boggled, so (naturally) I said:

“Are you serious? You’re an amazing writer. There is no way you need my help!” (For some strange reason, Ilise says this is not the best way to get clients.)

After I collected myself, I dove in to find out more. Turns out, while she is an awesome writer, she dislikes doing it. And it takes her forever. Seems she did actually need my help.

Sometimes I’m so impressed by my clients’ brilliance, clarity and abilities that I think: They don’t need my help at all! Evidently, sometimes I even say it.

But what if the people who we think don’t need our help actually do? Does that change things?


* Mind boggled photo, courtesy, Shutterstock.

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