The new world of QR codes

In honor of Columbus landing in the new world, today I’m exploring the new world of QR codes. I recently posted about how I’ve added a QR code to my business card, and this weekend, The New York Times published an article about how HSN did a “scan and shop” experiment using on-screen QR codes.

Thanks to my client, Elke Giba, I’ve got more QR goodness to share. Elke, who recently finished a Beginner Marketing Group and left her job to pursue Giba Group Marketing & Design full-time, sent over her newsletter, which provides a bunch of great ideas on how to use QR codes:

Are QR Codes the missing link?
Quick Response codes, or QR codes, are steadily gaining traction as an extension of marketing campaigns and customer communication. While the codes are still in an "early adopter" phase, a recent study found 14 million mobile users in the United States scanned a QR code or a bar code during June 2011. A QR code can open a web page or video, start a phone call, deliver an electronic business card, add an event to a calendar, and even register for an event. It doesn’t take long before lots of other uses come to mind. QR codes don’t have to be boring black and white squares, either. 

Here are just a few ideas to get the juices flowing about how to use QR codes. Read more…

How have you incorporated QR codes into your world of marketing?

As a consumer, are you using this new marketing trend? Where have you scanned QR codes?