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The fruits of the Marketing Group – Part 1: Target Market

Posted by Ilise Benun on

We talk about the Marketing Group a lot on the blog.

But last week, somebody asked me, “Exactly what do you get? What do you come out with?”

Well, this week, I’m going to look at exactly what marketing materials one creative created in the Beginner Marketing Group, from her online marketing (website, social media, e-newsletter), to her one-sheet, branding, business cards and more…

Here is the story of recent Marketing Group graduate, Ana Carini. 

Graphic designer, Ana Carini, joined the Marketing Group after deciding to pursue self-employment as a designer — shortly after leaving her career in branding for a Fortune 500 company.

As you might know, the first step in the Marketing Group is to choose your target market. This is so everything else we create in the group can be specifically geared to that market, making it more effective – and more useful in getting the kind of work you want.

Ana had experience in technology and new media, but when it came to choosing her market, she felt it was important to feel excited about it.

With the help of worksheets, lessons, and group input, Ana chose to specialize in fashion, beauty and lifestyle brands, working directly with boutiques, fashion designers, agents, sales representatives, P.R. & Marketing agencies, and event companies.

Ana had always felt a magnetic pull to the fashion and beauty industry – and this market excited her, for sure.

This week, see which marketing tools Ana created and implemented, for this market, in the Beginner Marketing Plan Group.

Tomorrow, you’ll see the tools Ana created for networking: both online and off.

If you’re ready to create some marketing materials of your own, for the target market that will give you the jobs you want, a new Beginner Marketing Group starts the week of September 27th. Details here or fill out this form.

  • More in: Marketing Plan Group Journal, Marketing Plan in Action, Posts by Ilise, Pricing & Marketing, Printed Material

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