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The cheap seekers are calling

Posted by Deidre Rienzo on

Welcome to Week 14 of my adventure of following the Start Up Version of the Grow Your Business Marketing Plan + Calendar.  In my posts, I talk about my voyage down the road of self-employment as a VMA, my achievements and roadblocks along the way, and I include a weekly recap at the end.
This week, I received two calls from people who had found my website by searching online.  Great news!
The not so great news is that the first question from both of them was “how much do you charge?”
This question annoys me.  But I guess price shopping will always be around.  I found this article called The Problem with Price and it gave me some perspective on price, value, and dealing with cheap seekers.
These phone calls made me see the point, even more, in going out and getting your desired clients with tools like cold calling and networking.  Find ones you know can afford you.  Learn about them.  Target them.  Then attack.  Show what an expert you are in their business.  Show what you can do for them, and what makes you stand out.
I’d say there is a far bigger chance of getting business from them—then from people who call and say, right away, “how much do you charge?”

Anyway, I’m looking at the bright side—that I got two phone calls in two days from people who I don’t know inquiring about my services.  It’s also good news that I see an even greater value in going out and finding your prospects so you don’t have to get desperate and lower your rates.
Have you had to deal with any cheap seekers lately?  Do you feel that finding your prospects, instead of waiting for them to find you, allows you to get your desired rate?
Week 14 Recap:  This week I’m working on getting my promo piece organized.  I found an article that makes a good point about speaking directly to the needs of your audience when creating promo pieces.  I have most of the material and need just a little bit more.  How is your promo piece coming along?

  • More in: Marketing Plan in Action, Posts by Deidre, pricing

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