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Taking the mystery out of your business

Posted by Ilise Benun on

More votes for the tagline poll keep trickling in. Here’s one I got today.

April C wrote, "All those taglines are good, but I like #3 and #4 the best. They seem to further define what #1 and #2 are saying, and leave no mystery about what you offer."

That made me realize an unexpected but very positive marketing side effect of this whole process. Each person who gave it enough thought to vote and/or propose their ideas took the time to get to know my business a little better, which is more than I could have asked for in this age of short, short attention spans. For these almost 250 people, there is a lot less mystery about what we offer. That’s a good thing.

How can you create a dialogue between you and even a small subset of your market such that they understand your business a little bit better?

Those taglines, again:

  1. Marketing Mentor: empowering creative businesspeople
  2. Marketing Mentor: your business development partner
  3. Marketing Mentor: teaching the art of marketing and self-promotion (current)
  4. Marketing Mentor: build your business and your confidence
  5. Marketing Mentor: accountability * motivation * how to

  • More in: Connecting, Pricing & Marketing, Self-Promotion

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