Blog

I’ve spoken to clients before who seemed like they’d done their research, read my website thoroughly, and knew they were going to hire me before we even got on the...

I wrote last month about “finding your people” and to do that, you have to go where they go, to be where they are. Online that’s likely to be on LinkedIn, essentially...

I’ve always been the kind of person who waits until I have no clean clothes to do laundry…who waits until I can’t see my table anymore to clean my house…who...

Photo by Michael e. Stern Has this ever happened to you? You hear about a project and think to yourself, “That is perfect for me!” The only problem: the client...

When I ask people what marketing tools they use, so many say, “word of mouth,” which makes my blood boil (ok, that may be a little dramatic!) because word of...

I think I’m getting more preachy as I “mature” (watch for my birthday sale in the Marketing Mentor Shop in June, BTW), but I hear myself saying this to almost all my...

Daniel Pelavin is entering his 5th decade as a typographic designer and illustrator. I had the pleasure of meeting him at the Graphic Artists Guild’s Reboot, Retool, Refuel conference. He was pointed out as being “the king of self-promotion,” and of course, I had to find out more.  Daniel agreed to an interview so I asked him…

Today we are introducing our first series of guest posts from Jennifer Neal, of K9 Design in Toronto, Ontario, Canada. Jennifer and I have been working together through the Marketing...