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Blog
July 21, 2016
Getting referrals? Don’t do this…
Lately I’ve been getting some great clients via referral. In the past few months, 5 new clients (qualified with budgets!) came my way via 5 different connections. Sounds awesome, right? While...
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July 18, 2016
Is Word of Mouth the Best Marketing Tool?
It’s been a long time coming but I finally wrote a rant about word of mouth. So many people glorify it — maybe you too? You think it’s the best marketing tool...
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July 13, 2016
Creative Introverts: Go to Summer Camp in August
Cat Neligan of the League of Creative Introverts and Get Your Art Out Summer Camp Here’s a guest post from Cat Neligan, a web designer in England who invited me...
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July 12, 2016
B2B Copywriters: Learn from the Masters in August
If you are a copywriter working in — or considering — the B2B market, check out this new online training. I’m one of 8 teachers, along with Bob Bly, Ed Gandia,...
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July 9, 2016
“Your Self Promotion is Not About You” — What This Really Means
I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Here’s what I mean...
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July 3, 2016
Why you should never listen to the inner critic
Last week, I held my annual “birthday sale” in the Marketing Mentor Shop–but I almost didn’t do it. As I was writing the email message announcing the sale, I heard...
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June 23, 2016
The quickest “yes” ever…
I’ve spoken to clients before who seemed like they’d done their research, read my website thoroughly, and knew they were going to hire me before we even got on the...
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June 12, 2016
Using LinkedIn Pulse as Your Blog — Content Marketing Examples
I wrote last month about “finding your people” and to do that, you have to go where they go, to be where they are. Online that’s likely to be on LinkedIn, essentially...
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