Menu
Cart 0

Is your year off to a wobbly start?

Posted by Deidre Rienzo on

I can’t lie. My year got off to a money-hemorrhaging, panic-inducing slow start. First, the money-hemorrhage: I had to make some major car repairs. Then I got hit with an unexpectedly large tax bill (much larger than I had planned for). Uh-oh. Then, the slow start: A few recurring projects...

Read more →

Is your budget 5 million dollars?

Posted by Deidre Rienzo on

Holy cow. I can’t wait to take Ilise’s advice to Stop Asking for the Budget and say instead, “Is your budget in the range of $500, $5000 or $50,000?” Normally, when discussing money, I say, “Something like this usually costs between this and this. How does that range feel for...

Read more →

Getting referrals? Don’t do this…

Posted by Deidre Rienzo on

Lately I’ve been getting some great clients via referral. In the past few months, 5 new clients (qualified with budgets!) came my way via 5 different connections. Sounds awesome, right? While this is awesome, it’s also terrifying. And Ilise’s rant about word of mouth hit the nail directly on the head. Every time...

Read more →

How to figure out what to charge

Posted by Ilise Benun on

In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing niche, about the changes he’s making to his business, based on Ilise’s new program, AWAI’s Simplest Guide to Pricing Copy Projects. Based on what he learned, Steve took the initiative...

Read more →

Watch this Weekend to Take Charge of Your Bottom Line Next Week

Posted by Ilise Benun on

If you’re wondering why your clients won’t pay you what you’re worth, watch May 13-14 when I talk dollars and sense in my online course: Command the Fees You Deserve for CreativeLive.com. The course will be streaming LIVE and you can watch for FREE from 9:00 am – 9:00 pm Pacific...

Read more →