Is your year off to a wobbly start?

I can’t lie. My year got off to a money-hemorrhaging, panic-inducing slow start. First, the money-hemorrhage: I had to make some major car repairs...

Is your budget 5 million dollars?

Holy cow. I can’t wait to take Ilise’s advice to Stop Asking for the Budget and say instead, “Is your budget in the range of $500, $5000 or $50,00...

Getting referrals? Don’t do this…

Lately I’ve been getting some great clients via referral. In the past few months, 5 new clients (qualified with budgets!) came my way via 5 differ...

How to figure out what to charge

In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing nic...

Watch this Weekend to Take Charge of Your Bottom Line Next Week

If you’re wondering why your clients won’t pay you what you’re worth, watch May 13-14 when I talk dollars and sense in my online course: Command the Fees You Deserve for CreativeLive.com. The course will be streaming LIVE and you can watch for FREE from 9:00 am – 9:00 pm Pacific Time this Friday and Saturday.…

Confession time

I have to confess. Nearly three months ago, I was delighted to discover that a ready-to-go list of prospects had been created for me. Well, I still haven’t reached out to those prospects. It couldn’t be easier. The list was pretty much handed to me on a silver platter. I just have to send some…

Anatomy Of A Great Marketing Offer

You may have noticed that when there’s a sale in the Marketing Mentor Shop, the offer is always time-sensitive because deadlines tend to move people to action. What’s your offer to prospects? What’s the message that will make your prospect take action? Do you know? This guest post, from Brad Shorr, of Straight North, provides…

Ready to officially start your freelance biz? 

If you’ve been meaning to finally start your business, but haven’t yet…here is the boost you need. CreativeLive just released a free ebook, The Freelancer’s Roadmap: A step-by-step guide to building a successful freelance business in 30 days. Here is what’s included: 15 Essential Elements of a High Quality Creative Portfolio How to Build a…

You’ll never please everyone

I’m excited to be speaking among excellent company at the Maker Mentors Build a Better Business Conference (Online & Everywhere – April 20 & 21, 2016). Have you signed up yet? Recently, the team at Maker Mentors asked me (and my fellow speakers) to share a piece of wisdom for anyone starting their own creative…

Watch these HOWDesignLive@SCAD videos (tonight!) – QTMM 3/10/16

My 2 glorious months in Savannah have ended. While there, I worked on a new pop up event for HOW Design Live, one element of the Savannah College of Art & Design’s Executive Education Sponsorship of the big event (May 19-23 in Atlanta). HOWDesignLive@SCAD is a live video interview series with high profile creative entrepreneurs and design visionaries and now…

Get Two for One: Me and Bob Bly

Copywriting master, Bob Bly and I have worked together for many years. And we tend to disagree on a lot of things…which is what makes our recent tele-seminar series, “Secrets of Starting and Running a Successful Copywriting Business — Revealed at Last,” something you can’t afford to miss. I consider Bob’s perspective to be very rooted…

Is there shame in effort? – QTMM 2/10/16

Here’s what I’ve been wondering lately…. Is there something shameful about achieving a goal through effort, especially when that effort involves self-promotion?  That’s the impression I have when I hear from people who have “made it.” Last week an illustrator was sharing with a group of students how he got his work featured in coveted…