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[Video] James Sommerville, VP of Global Design at Coke for HOWDesignLive@SCAD Season 2:

Posted by Ilise Benun on

It was kind of amazing to have 2 guests in Savannah earlier this month for the HOWDesignLive@SCAD Live Interview Series, an innovative partnership between HOW and the Graphic Design Department of the Savannah College of Art & Design. Episode 2 of Season 2 will make for some excellent “weekend watching” —  James Sommerville, VP of Global Design for...

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[Video] HOWDesignLive@SCAD Season 2: Design as the Last Human Profession with Mona Patel

Posted by Ilise Benun on

I am thrilled to be in Savannah once again moderating Season 2 of HOWDesignLive@SCAD Live Interview Series, in conjunction with the Graphic Design Department of the Savannah College of Art & Design. Through this innovative partnership, we are hosting HOW Design Live speakers and the thread running through the entire series is expressed in our mission statement: HOW...

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[Podcast] #307 How to Reach Out to Your Ideal Clients

Posted by Ilise Benun on

Need a kick-start for 2017? The latest episode of the MarketingMentorPodcast.com is another excerpt from my newest marketing plan, The Marketing Blueprint: How to Connect the Dots of Your Marketing. This one is called, How Not To Stalk Your Prospects and Still Get the Project: What to Say When Walking the Fine Line of Follow-up...

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[Podcast] #304 Jill Anderson on Firing Clients the Right Way

Posted by Ilise Benun on

One of the best things about being self employed is having the freedom to choose who you work with, even when that means ending business relationships that you’ve either outgrown or that don’t work for you anymore. But it’s not easy to “fire” a client — and to do it...

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[Podcast] #301 Simple Client Communication Tactics with Michael e. Stern

Posted by Ilise Benun on

Photo by Michael e. Stern of buildabetterphotograph.com If you’ve enjoyed my regular chats with veteran creative pro and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com (who also wrote a book of the same name), here’s the next one (#8 if you’re counting). In this episode, Michael and I talked about how to figure out the...

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