How to cultivate a healthy "marketing mindset"

What I love the most -- hands down -- about teaching creative professionals how to promote their services -- the thing you love most to do -- is t...

“Your Self Promotion is Not About You” — What This Really Means

I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Her...

[Podcast] #295 Value-Based Bartering with Michael e. Stern

Here’s #7 in a series of chatty (but meaty) conversations between me and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In ...

The quickest “yes” ever…

I’ve spoken to clients before who seemed like they’d done their research, read my website thoroughly, and knew they were going to hire me before w...

Guest Post: Land with a bigger thud

Today we are introducing our first series of guest posts from Jennifer Neal, of K9 Design in Toronto, Ontario, Canada. Jennifer and I have been wor...