How to cultivate a healthy "marketing mindset"
What I love the most -- hands down -- about teaching creative professionals how to promote their services -- the thing you love most to do -- is to watch the "marketing mindset"...Read more
“Your Self Promotion is Not About You” — What This Really Means
I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Here’s what I mean...Read more
[Podcast] #295 Value-Based Bartering with Michael e. Stern
Here’s #7 in a series of chatty (but meaty) conversations between me and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In this episode, Stern updates us on the big entertainment...Read more
The quickest “yes” ever…
I’ve spoken to clients before who seemed like they’d done their research, read my website thoroughly, and knew they were going to hire me before we even got on the...Read more