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When to Talk Money With Your Ideal Client and more….

Posted by Ilise Benun on

In last week’s webinar, 3 Steps to Your Ideal Clients (recordings here if you missed it), there were more burning questions for my surprise guest, the ideal client, (a.k.a. Jamie Saunders, Senior Marketing Communications Manager at Neenah Paper and Packaging,) than we had time to answer. So Jamie took more...

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“Your Self Promotion is Not About You” — What This Really Means

Posted by Ilise Benun on

I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Here’s what I mean (complete with links to one of my favorite recent client sites, to demonstrate exactly what I’m talking about): On your homepage, speak...

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Don’t Assume Anything

Posted by Ilise Benun on

Have you ever reached out to a prospect and not heard back? Well, I just got this message from the infamous and generous Jim Gorman (who has shared his proposals and words of wisdom with us over the years). Jim had met a prospect at a conference last year. He...

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Are you talking gobbledygook?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide). I know which projects are ideal, but it’s hard to describe them....

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