Here’s my break-up email…

In honor of Valentine’s Day and because I believe we should all be aiming to have the strongest and most respectful relationships possible, I love...

Self-employment leaving you isolated?

I knew it was making me more productive, but I’m beginning to think that dog ownership might be the best thing I’ve ever done for my business (and...

Connecting the dots of your marketing efforts

Marketing for Web Freelancers and Agencies via CTRL+CLICK Cast If your marketing isn’t working, it could be that the tools you’re using and the ...

The quickest “yes” ever…

I’ve spoken to clients before who seemed like they’d done their research, read my website thoroughly, and knew they were going to hire me before w...

6 Tips for Finding New Business When You’re a New Mom

Photographed by Thomas | © 2016 TK Photography | www.tkphotographychicago.com By Lidia Varesco Racoma of Lidia Varesco Design Finding new busine...

Who are “your people”? 3 Ways to Tell – QTMM

I think I’m getting more preachy as I “mature” (watch for my birthday sale in the Marketing Mentor Shop in June, BTW), but I hear myself saying th...

5 Valuable Marketing Tips That Will Make You A Smarter Marketer

When I ask people what marketing tools they use, so many say, “word of mouth,” which makes my blood boil (ok, that may be a little dramatic!) beca...

Ready to grow? Come to these May events.

It finally feels like May with the sunshine glowing and flowers blooming here in New Jersey. Spring is time for growth and there’s plenty of it on offer with my May event lineup. Join me for these East Coast events starting this week—Tuesday, May 10th. Tuesday, May 10 in Princeton (NJ) Public Library: Marketing Seminar: 30 Minutes a…

Does this sound familiar?

Photographer, JC Candanedo (aka Grey Pistachio) had been reaching out to a potential client but getting no response. He decided to stop reaching out…until he read my recent post, Don’t Assume Anything. JC says, “I realized that my assumption was making me self-boycott my business.” In his blog post about the experience, Assumption Is The…

Don’t Assume Anything

Have you ever reached out to a prospect and not heard back? Well, I just got this message from the infamous and generous Jim Gorman (who has shared his proposals and words of wisdom with us over the years). Jim had met a prospect at a conference last year. He tried several times to reach…

Side project? Get it moving today.

If you have a passion project, here are some great resources (from some upcoming conferences) that I don’t want you to miss: At HOW Design Live Conference (Atlanta, May 19-23), creatives will be presenting their passion project (Shark Tank-like) to a panel of experts in a really cool session called Ignite Your Passion Project. Be…

[Podcast] Have an idea? Make it happen.

I speak to so many people who have an idea for a business or a side gig, but they aren’t ready yet. In my recent interview with Cassie Boorn, Founder of Maker Mentors, I discovered she had an interesting take on this situation. In our recent podcast interview (in preparation for the Maker Mentors Conference—…