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What you need before initiating contact

Posted by Ilise Benun on

I think I hit a nerve last week in my Quick Tip about how taking one action 20+ years ago led me to where I am today. I suggested, “Do something. You have no idea what the outcome will be. Or where it will take you.” One reader responded with this: Thank you Ilise, this email came when…

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Dogs + Email Marketing?

Posted by Ilise Benun on

I’ve talked for a while about Warm Email Prospecting, a technique (popularized by Ed Gandia — get his free cheat sheet templates here) that many of my clients are using very effectively to go out and get the clients they want. I recently wrote about one email message that would have worked on me…except the guy…

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[Podcast] How many times should you reach out to a prospect?

Posted by Ilise Benun on

“It used to be so easy to sell. You could get a person on the phone on the first try usually. By the end of the phone call you’d have a job from them. That ship sailed back in the early ‘90s. It’s a struggle to get people’s attention.” That’s a quote from my latest…

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Is my email outreach working?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide). Determined to take my marketing more seriously this year, and following my recent (somewhat obvious) realization that…

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Find your marketing style: This Wednesday in N.Y.C.

Posted by Ilise Benun on

There is a formula for finding steady clients that keep the money streaming in. You just need to learn right the tools and how to use them, in a way that works for you. Ready to find some steady clients? Banish “feast or famine”? It takes some strategic thinking and discipline, but you can find…

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