In the meantime, check out the latest from Entrepreneur.com’s Team Digital (of which I’m a member). Colleen DeBaise put together a team of 20 gurus to answer questions from her audience—and recently, we answered this question:
Do you have different recommendations for service industries when determining what type of social media to use? I'm an attorney.
No matter what kind of professional service you offer, make it part of your marketing process to find out where your prospects and clients are online, and what they think is of value there. Go further by compiling what you find out into a "report" (i.e. content) that you can then distribute. That way, others will know who's doing what in social media. It's still a big open question that everyone wants to know the answer to. Once you publish that report, you're a thought leader in the eyes of your target market!
Read what the other Team Digital experts said: http://www.entrepreneur.com/article/227032#ixzz2WgucbTsC