Should your quirks shape your business?

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a copywriting partner to designers, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

Like Colleen Wainwright’s eloquent song, sometimes work (and marketing in particular), can feel like pushing a boulder up a hill. When I feel the weight of the boulder pushing against me—I know it’s time to recalibrate. It means I’ve lost my mojo.

In my latest un-newsletter, I talked about just being us. I think that by respecting our inherent quirks, we can do better and feel better too. These days, I give myself permission to shape my business around these self-evident truths:

  • By 3pm I can’t form a coherent sentence. Seriously. This is why I schedule phone calls early in the day. I’ve tried late day phone calls but get frustrated because my brain won’t work, or else feel silly because I sound like a moron. I’ve accepted this as part of my body’s natural rhythm. 
  • Mondays overwhelm me. The shock from lazy Sunday into crazy Monday always jolts me. I keep my interaction low and give myself uninterrupted get-back-into-the-swing time.
  • Midday showers fit my life. I try not to care if most people shower at 7am before starting their day. I like to get a few things accomplished as soon as I wake up. Then I can sing in the shower instead of listen to the flurry of things to do inside my head. 
  • Pushing doesn’t make it better. If the words aren’t flowing, I need to step away and come back. Pushing harder just makes it worse. Sitting longer just makes my back hurt. This is why I stopped procrastinating and allow myself a few days to splatter words and ideas together before deadlines.
  • Facebook isn't for me. Like too much coffee, Facebook made me jittery—so I quit. Life after Facebook is better. Sure, I've missed out on some things, but I feel like I've gained more than I've lost (time and sanity being just a few).  

What’s your ideal working climate? What personal attributes should you consider to strengthen your work and productivity?

Like Colleen suggests, I believe in the power of just one thing. On the topic of “just one thing,” the 2013 Marketing Plan + eCalendar will help you feel powerful and productive every day with one simple task. I’m a fan.