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Should you do a newsletter?

Posted by Ilise Benun on

In our latest interview, foodie/writer, Bryn Mooth, and I talked about newsletters.

For people who aren’t in the habit of creating “content,” the idea of putting out a newsletter can seem overwhelming. But I was amazed to hear Bryn wonder if she has enough content to produce a regular newsletter—she’s a content machine!

But there’s good news… it doesn’t have to be overwhelming. In our interview, I talked her down a bit…here’s a bit of a highlight:

How frequently should you send it out?

Monthly is the most frequent a newsletter should be. Bi-monthly or quarterly is fine too. Don’t over-commit yourself at first or you will never get any momentum going.

Where does the material come from?

In my opinion, your material should come from your market. It comes from out there – not in our heads. The clearer you get about who you’re talking to, the better your content will be and the more people will respond to it, which in turn will give you more ideas — until the point where, trust me, you have way too much content…

For more about this, listen to our 16-minute interview here.

I also discussed this exact topic with Jim Blasingame of the Small Business Advocate yesterday. Listen to that here:

If you need help starting a newsletter, my next Basic Marketing Group starts May 14th.

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