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Selling is listening

Posted by Ilise Benun on

From an article by George Anders in the Wall St. Journal‘s special report (Your Money Matters) on Monday (7/9), I think this paragraph describes a self promotion ideal, something we can all strive toward.

It’s far better to deal with people who are good listeners and calm, candid explainers. They don’t try to dominate the conversation. Instead, they give us time to explain our priorities, even if we aren’t very good at articulating them at first. They build trust by answering questions we aren’t shrewd enough to ask. They explain the flaws as well as the allure of whatever we’re considering. And they care about how they’re regarded in the community.

Read the whole article here or here.

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