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Referral etiquette

Posted by Ilise Benun on

Question from a client: Can you ask for a referral from someone you never worked with?

The short answer to your question is yes, you can certainly ask for a referral from someone you haven’t actually worked with. In fact, Peleg says most of the people who spontaneously pass his name along have never been actual clients. If you’ve been communicating with them over time, they probably have a strong sense of your work and you as a business person. You may however, want to finesse the language a bit. For example, you can ask them to pass your name along rather than cough up names of actual prospects.

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