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Procrastinating your website redesign? Join me.

Posted by Jill Anderson on


I built my current website in 2013. Over the years, I’ve tweaked it a lot. While it looks completely different from the first version, the foundation is old. It’s time for a brand new website. And I’ve decided to tackle my own website project as I would a client’s.

I’m going to let go of any preconceived notions and see where this process leads me. I’m becoming my own client, and I’m starting at the beginning (and following the 12 actionable steps to get your website done that you can find in my free report).

While the first step in my free report is “Pick your niche,” it’s not necessarily as easy as 1-2-3. Picking a niche usually takes time and I’ve been refining and narrowing mine for years. Just because picking and understanding your niche is a journey, it doesn’t mean you can’t start wherever you are right now. Do your best. Your niche is bound to change and develop over time, but that’s okay. In a few months, you can tweak your website copy, and in a few years, you can redesign the whole thing again to reflect your tightened nice, which is pretty much what I’m doing right now, starting with…

Step #1: Pick your niche—Hard, but totally worth it!

Are you afraid to pick a niche? Worried about excluding somebody? Get over it. You will not exclude anybody. In fact, you’ll be including a lot more people because you’ll know who they are and where to find them. Plus, you can choose to accept any project you want…even if it’s outside your niche. Picking a niche just helps you figure out where to focus your marketing efforts.

See my refined target market here and my favorite niche-picking resources here.

Hi, I’m Jill, a web designer/developer who partners with talented designers, copywriters, and agencies on their websites, and their client’s sites. I’m passionate about crafting beautiful and innovative WordPress websites focused on clear positioning and positive user experiences. See my work & get my free report, Get Your Website Done: 12 Actionable Steps for Designers.


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