I hear this question all the time: Should I put prices on my web site?
Here’s the answer:
Yes, if you find yourself wasting time with tire-kickers and other un-serious prospects who don’t have the budget to hire you.
No, if you need work and want to talk to everyone who finds you, so you can qualify them yourself, whether through a phone call (a.k.a. free consultation) or by giving them a price and seeing if they disappear.
It’s really that simple.
And yes, you can have a pricing page with no prices — it would simply explain how your pricing works (hourly, per project, etc.) — which is a good idea because as you follow my marketing plan and your business grows, you will want to weed out prospects who can’t afford you. When you do, the “pricing” page will be there, waiting for you to simply add prices.
Here are some examples of different types of “pricing” pages on web sites:
- This site shows where prices start.
- This site has package pricing.
- This site has no pricing but gives a heads up that she’s going to ask about budget.
- This site has no pricing per se but talks about how pricing works on an “answers” page
For more pricing wisdom, listen to my latest podcast with Michael e. Stern.