The better understanding you have of who you are, how you work, who hires you and why, the more likely you will be able to do effective content marketing.
At this year’s Creative Freelancer Conference, Mark O’Brien, CEO of Newfangled, will be conducting a post-Conference workshop on Monday, June 24 called: You Don’t Know What You Know: Developing Your Content Strategy. And at the end of his 3 hour, extremely hands-on workshop (designed for all types of freelancers and small firm owners), you will leave with your content strategy in hand! (Mark is also presenting on Day 2 of CFC, “The Conversion-Focused Web Site,” a great primer for the workshop, since your web site is the “home” for your content.) Details here.
In our recent podcast/interview, Mark said that content marketing:
Is the currency of the modern marketing platform. Essentially it means creating educational content that is focused on the overlap between your expertise and your prospect’s pain points. It’s the fuel for attracting, informing and engaging prospects, no matter where they are in the buying cycle.
When I asked Mark what challenges creative pros have with content marketing, he said:
- Lack of positioning. It requires discipline, focus and yes, risk taking. Plus, it’s a discovery process.
- Burn out. It’s essential not to over-commit to all sorts of blogging and social media. Otherwise you’ll quickly burn out.
- Determining the right platforms, publishing frequency and points of engagement on your site.
Don’t let these challenges, or lack or direction, stop you from pursuing this effective form of marketing. Register for CFC, and sign up for Mark’s workshop, Developing Your Content Strategy. Details here.