I wonder: Is it really a question of time? Because marketing really doesn’t take as long as you imagine it does, especially if you have a system in place and you know what needs to be done. All you have to do is set aside time to do it, maybe an hour a day — even a half hour is usually enough.
I think the issue is attention — you don’t have the right type of attention to market your services. Because marketing certainly requires a different quality of attention than what is required to do your actual work, no matter what it is. I call the type of attention needed “the marketing mindset” and it’s one of the fundamentals we teach in the Marketing Mentor program.
Momentum is the other issue. Even if you have the Marketing Mindset from time to time, it’s hard to recapture it when your marketing is done once in a while, without any continuity. The Marketing Mindset is fleeting when you have to start from scratch each time. You lose any momentum you may have had before.