Niche #9: Company Size and Need Focus
Definition: This approach to focus is especially relevant to you if you want to work locally, allowing you to market to a range of business sectors with common needs related to their sizes.
Fat Cat Strategies
Local small business
Your virtual marketing department
We recognize that our clients have multi-faceted marketing, production and support needs. But, finding that ‘one perfect staff person’ who has all the skills and experience required to fulfill those needs is extremely difficult.
That’s where we can help.
This firm targets local businesses and therefore can’t afford to narrow vertically. Instead, they focus on the role they play for a specific size of business with particular needs.
There is one more example of Related-Industry Focus plus 9 more niches featured in the new Pick a Niche Kit – download it now for the pre-sale promotional price AND you’ll get the BONUS ebook from FlauntMyDesign.com. To Specialize or Not to Specialize: How 5 Happy Freelancers Found Their Niche. And sign up for the free 30-minute mentoring session with Ilise Benun.