Niche #7: “We Understand Your Customer” Focus
Definition: This is like the umbrella focus with a twist: the common denominator in this case is not the client but the client’s customer, such as women, enthusiasts or boomers.
Enthusiast brands (i.e. luxury goods, outdoor adventures, high-performance gear and exclusive experiences)
Brand enthusiasts aren’t just customers. They’re discerning buyers who feel compelled to express their values, look for substance, and do their homework on purchases and relationships. And once they find brands they love, they become loyalists — and ambassadors. Saltworks is a branding and design firm where enthusiast brands find their following.
Since 1984, Saltworks has partnered with purveyors of luxury goods, outdoor adventures, high-performance gear and exclusive experiences to engage and mobilize the enthusiasts who live and breathe their brands. And, as different as their offerings may be, Saltworks intensifies the essence that makes each brand legendary.
The homepage message here serves to both educate prospects and demonstrate this firm’s understanding of the client’s customer. With the idea of “enthusiast branding” they draw parallels among industries that wouldn’t otherwise see them, providing a larger pool of prospects for themselves.
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