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New Before and After Branding Book from Self Promoting Designer

Posted by Ilise Benun on

One of my favorite self-promoting graphic designers, Jeff Fisher of Logomotives, (whose mantra is, If I don’t "toot!" my own horn, no one else will.) has a new book out, Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands from HOW Design Books.

I haven’t read it yet but it promises to be useful not only for designers but for anyone who faces the challenge of branding themselves in a cluttered market. Of course, there’s the requisite blog to go along with the book where Jeff has posted links to all the contributors of case studies in the book and much more.

And here’s a sneak peek at "what’s inside"

Jeff is also the author of The Savvy Designer’s Guide to Success: Ideas and tactics for a killer career (HOW Design Books, 2004), for which I wrote the foreword. Jeff will also be speaking at the HOW Design Conference in May 2008 (so will Peleg and I). Check it all out.

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