If you're in the Northeast, this is a "can't miss." Cameron Foote, from Creative Business, is presenting his popular one-day design seminar in Boston on June 11th.
Services has a practical, real-world approach that's ideal for anyone
who is unsure about his or her marketing ability, has had difficulty
prospecting for new clients, needs to know more about hiring and
motivating sales personnel, wants to explore the use of new social
media in creative firm marketing, or has been less than successful in
converting presentations into projects.
What you will learn:
- Strategies and tactics: The benefits of marketing that go beyond the obvious… defining your firm's positioning… developing the right marketing mix for your firm… acceptable time and expense ratios and return on investment… short- vs long-term strategies… defining strategies and tactics to meet your sales objectives.
- Prospecting and contacting: Setting realistic expectations and goals… which promotions work best in which situations… building contact lists… the expanding role of social and new media… hiring and compensating new business development (sales) personnel… qualifying prospects… getting appointments… focusing on relationship building.
- Presenting and closing: Developing effective presentations… countering pricing and other objections… closing the sale… principals' involvement in client relations… measuring success… the importance of follow-up.