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My starburst marketing plan for 2011

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

For my 2011 plan, I was inspired by Ilise’s post, Are you a visual planner?

I’m definitely a visual person, but on top of that, I'm an out-of-sight-out-of-mind person.

I’ve made plans before in detailed excel spread sheets. And then I never opened them again.

So this year, I’m keeping it simple—and visible!

Yes, my magical approach for 2011 was to write my goals on starbursts and stick them to my wall.

The starbursts say:

1. Build 5 new relationships
2. Hit the magic number every month
3. Meet 2+ prospects per week (email, phone, in-person)
4. Send un-newsletter every month
5. Track my time

Since goals change or evolve, I can always change them or add more as the year goes on. (There are plenty of blank starbursts in my desk drawer.)

But for now, this is my plan, and I’m good with that!

Another great visibility-maker is the 2011 MM eCalendar. My daily, weekly, and monthly tasks pop up in my Google calendar, making them much harder to “forget.”

What’s your approach to goals this year?

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