Sometimes, it's hard to see clearly when something is too close to you. That may be the case with your business. I know it is with mine. That's why I have a network of colleagues and professionals I call on when I need feedback, or simply another way of looking at whatever issue is challenging me. (Yes, even the Marketing Mentor has a mentor!)
I wrote about this in last week's Quick Tip (read it here if you missed it).
And I elaborated on the idea in an interview with Jim Blasingame of Small Business Advocate, specifically as it relates to preparing your marketing strategy for 2010.
For more helpful resources from Small Business Advocate, follow them on Twitter.