If you want to learn whose advice to follow, how your website can be marketing-smart, and how to set your prices, there are some pieces of the marketing puzzle floating around in cyberspace that might be useful. Even if you read it the first time it was published, you may see it differently or see more this time. Here you go:
1. Still following Mom’s advice? Mom may have told you not to “make a mountain of out of a molehill,” but if you’re a creative professional, I’m giving you permission to disobey her. Read more in my article for Applied Arts Magazine.
2. Is your website marketing smart? You have no more than 4.4 seconds to make an impression with your website. Does your site have these 7 marketing-smart characteristics to capture their attention? Find out here in my article for Agency Access.
3. The slipperiness of setting your prices. Graphics.com has published Chapter 3 of my new book, The Creative Professional’s Guide to Money. This chapter will help you figure out exactly what you’re selling, the facts about pricing: what you need to know and what you need to find out, and why not to charge hourly. Read it here.
Have any other marketing questions on your mind? I’d love to answer them in a blog post, or via my free mentoring session.