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Mistakes real and fake

Posted by Ilise Benun on

Last week, I accidentally sent an email message to a prospect that was meant for my assistant. This was a prospect I had been trying to reach, to no avail. But this time she responded right away to let me know that I’d made a mistake, which I appreciated.

Then she answered the question I’d been asking for a while. So my mistake prompted her to respond when nothing else had, which made me think….

I’m not advocating deception as a marketing technique, but what do you think of this idea for very special situations?

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