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Maximizing LinkedIn

Posted by Ilise Benun on

One of our Marketing Mentor clients (and an enthusiastic and frequent
contributor to this blog), Dani Nordin of Zen Kitchen (here’s her web
and her blog), has posted a great article over on
Biznik about how to make the most of LinkedIn — and any online
networking site.

Here is my favorite of her 10 tips:

Have a great summary. The summary is the first thing that
appears below your basic profile information on your LinkedIn  profile,
and it’s often going to be the first (and perhaps only) thing that your
potential contact will look at. Make sure it’s complete, and focuses on
the types of people you work with (your ideal client) and the great
things you can do for them (what you do). This is also a good place to
list awards, publications, and other "Go Me!" type of stuff.

Here’s Dani’s LinkedIn profile here. You can read the rest of her tips here and be sure to
post your own comment.

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