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Marketing Plan Group – The Questionnaire

Posted by Deidre Rienzo on

Welcome to Week 37 of my adventure of following the Start Up Version of the Grow Your Business Marketing Plan + Calendar. In my posts, I talk about my voyage down the road of self-employment as a virtual marketing assistant turned website copywriter and my achievements and roadblocks along the way.

My marketing plan group starts next week! (You can still join, check it out.)

This week, Ilise sent over a questionnaire that helps her gain insight into each group member’s business, current situation, and goals. 

Filling out the questionnaire was kind of a strange experience for me.  Not difficult, just strange. I had to take an honest look at my business and think about my strengths, weaknesses, and challenges.  I mean, I blog every week about my business, but I write about whatever I want.  This time I had to answer specific questions.

Here are my answers to a few of the questions:

My ideal client is: A web designer who knows the value of good online copy, and who recommends copywriting services to their clients. 

My short-term, specific goals that I’d like to achieve in 6-months are:
1.   Grow list of design company prospects
2.   Have 5 new clients
3.   Be cold calling at least 5 prospects every week
4.   Possibly set up a short newsletter. I’m not really sure what to write about that my prospects (design companies) would be interested in reading as far as online copywriting goes.

My strengths and weaknesses related to marketing are:

  • Strengths: I’ve gotten pretty good at cold calling, keeping in touch, and I know who my target market is.
  • Weaknesses: Inconsistency in my marketing efforts (though I’ve come a long way), Sometimes lacking motivation… I need to “just do it.”

One of my main business issues is:
Setting and sticking to financial goals. I seem to be happy enough just making whatever I’m making without setting goals and chasing them.  I don’t know if I really want to set goals because I feel like it will stress me out and make me feel like I’m failing instead of accomplishing something.  I do have loose goals in my head, thinking if I make a particular amount every month then it’s ok… but as far as pushing myself goes… not really.

So, there are my answers. How ‘bout yours? When was the last time you actually considered your ideal client, your business issues, your strengths and weaknesses, your vision for your business in 5 years, and 2-3 specific goals?

Give it a go. It’s therapeutic. And if you’re ready for support and accountability, join the group with me!

Week 37 Recap: Whoa, what a week! It seems like everyone is kicking it into full force now that summer is over (including me). There are calls, lots of work, and a whirlwind of prospects. I’m working on staying as organized and productive.  It’s time to start cold calling again – and I’m looking forward to it – because it works! I’ve seen two more inquiries this week from the cold calls I’ve made. 

  • More in: Marketing Plan in Action, Posts by Deidre

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