Make a video—without being on camera

Video is all the rage, and the camera shy among us can still take part. In fact, any promo video you do shouldn’t be about you anyway. It should be about your prospects and their needs or problems! 

That’s what you’ll see in the video commissioned by newly self-employed designer/private label consultant, Michael Clark. Watch it here

I worked with Michael on tweaking the script so that it emphasizes the problems that his ideal prospect would face, and how he is the perfect solution. We positioned it so it’s not speaking about him, but instead about the needs of his client. 

A lot of video clips are really short, and though this one’s a bit longer, we think it’s engaging enough to keep the audience’s attention. 

Let us know what you think… 

Anyone else doing something like this?