Michael Katz is the master when it comes to e-newsletters, and we had an incredible time yesterday doing our webcast, Email & More: How to Attract Clients with Easy & Effective E-Marketing.
What did we learn about how to create effective e-newsletters that get noticed? So much. But here are a couple of tidbits from our critique of actual designer’s newsletters:
1. It’s important to have a tagline that says what your newsletter is providing, because people who signed up for it may have forgotten.
2. We talked about whether or not you have to be a writer to write a newsletter. Michael made the point that it’s important to write like you talk, not to worry about perfect writing. He says authenticity is the most important aspect of an email newsletter.
It’s not too late to experience this excellent webcast. See it here: http://www.mydesignshop.com/product/email-and-more/
And if you want more from e-newsletter expert, Michael Katz, he’s got a two-part webinar coming up on May 18th and May 21st called Email Marketing Content That Works!
You can also find his e-book, E-Newsletters That Work, in the Marketing Mentor Toolbox, here: http://www.marketing-mentor.com/toolbox/html/enewsletters.html