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Listen Closely to Your Ideal Clients

Posted by Ilise Benun on

In response to my latest Quick Tip, What Do Your Ideal Clients Say?, in which I asked what separates typical clients from your ideal clients, I received a question from a designer — and I’d love to get some insight from other creatives on it. Here’s the question:

When I think about what our ideal client says, it would have to be, “It’s important to us that it’s very well designed.” But that could be a big company, a small company, an individual who is starting a company, etc.

How do you identify who out there cares about the quality of their design (other than if their materials already are well designed – in which case, they may or may not need us)?

What do you think? Any insight to share?

The post Listen Closely to Your Ideal Clients appeared first on The Marketing Mix.

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