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Listen Closely to Your Ideal Clients

Posted by Ilise Benun on

In response to my latest Quick Tip, What Do Your Ideal Clients Say?, in which I asked what separates typical clients from your ideal clients, I received a question from a designer — and I’d love to get some insight from other creatives on it. Here’s the question:

When I think about what our ideal client says, it would have to be, “It’s important to us that it’s very well designed.” But that could be a big company, a small company, an individual who is starting a company, etc.

How do you identify who out there cares about the quality of their design (other than if their materials already are well designed – in which case, they may or may not need us)?

What do you think? Any insight to share?

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