If you're like most creative professionals, you have a LinkedIn profile for yourself and/or your company, but are you "using it" as well as you could?
I think LinkedIn is one of the best social networking tools for business so I recommend spending the bulk of your time there, researching your prospects, reaching out to them and participating in discussions.
But one of the problems with LinkedIn is that it is designed for the job market, not self employed professionals running their own business and looking for clients. That’s why the profile itself resembles a resume.
I’ve come up with a couple of workarounds, which I’ll be teaching in my new Advanced Marketing Group (which starts next Wed. Sept 29.) Here’s one: where it asks for “experience” and “add position” is where you can list some of your best clients, with a short description of what you did for them. To see how I did that on my profile, check it out here.
Any workarounds you've found?