When combined, the right marketing tools get you what you want. One good combination that worked for me is Twitter + In Person Networking + Email. Here’s how.
One of my personal goals for 2012 is to speak at more schools and universities. I want to help equip student creatives with the marketing know-how they’ll need to make it in the real world.
I signed up to attend an event and saw that, Dr. John Maeda, the president of Rhode Island School of Design would be speaking. So I tweeted him (@johnmaeda) to say I was looking forward to hearing him speak. This led to a series of events that has me speaking in-person at RISD on Thursday, January 19th. (Details here: http://www.risdcareers.com/programs/calendar/).
Here’s what happened:
- I tweeted.
- We met in person.
- I followed up (with email).
- I’m speaking at RISD.
The timing must have been right because when Dr. Maeda got my tweet, he went to Marketing-Mentor.com to find out more. I didn’t know that until, at the event, Iintroduced myself before I asked a question. He remembered me and said (in front of the whole audience) that he had sent my information to his head of career services.
The day after the event (remember, timing is everything!), I followed up with the head of career services—and now I’m speaking. And it all started with a tweet…