I can’t lie. My year got off to a money-hemorrhaging, panic-inducing slow start.
First, the money-hemorrhage: I had to make some major car repairs. Then I got hit with an unexpectedly large tax bill (much larger than I had planned for). Uh-oh.
Then, the slow start: A few recurring projects got pushed. Zero new projects were in the pipeline. And two super-draggy projects were still dragging. On their own, not a big deal. But together, very uh-oh.
See, before this, things had been going along swimmingly … my income had been steady for months and months. So this felt alarming. How was I going to pay my bills, let alone meet my yearly goal?! I kept wondering if it was time to panic yet. But every day, I kept reminding myself:
- I’ve been doing this for nine years and I’m still here.
- Every wobbly period has always been followed by a strong period.
- You have been doing your marketing. And marketing works.
I tried to remember that this has happened many times before…and it always feels like the end of the world. Why is it so surprising? Maybe we can’t help but feel the ups and downs—even if our head tells us everything will be okay. I still scream my face off on roller coasters…even though I know my feet will back on the ground soon.
I planted my feet and dug deeper into my marketing by:
- Reaching out to past clients
- Upping my outreach to potential clients
- Asking my ideal clients if they know any other people who might need my help (doing this had always scared me).
- Sending an un-newsletter
I even forced myself to enjoy the “mini-vacation” and read a book.
Things are picking up. New projects are in the pipeline. Super-draggy projects are being invoiced. Work is coming in as a direct result of my marketing, but also in indirect ways (like if you put your intention out there, and make the effort, perhaps the universe steps in and helps, too.)
I’m sharing this because I know how scary the wobble feels every time it happens. And because I know marketing works.
I still wouldn’t trade this self-employment roller coaster for anything.
*Roller coaster photo, courtesy, Shutterstock.
Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide). To keep in touch, sign up for my un-newsletter here and get my freebie download, 12 Sparks to Write Sizzling, Audience-Attracting Website Words.