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Is your budget 5 million dollars?

Posted by Deidre Rienzo on


Holy cow. I can’t wait to take Ilise’s advice to Stop Asking for the Budget and say instead, “Is your budget in the range of $500, $5000 or $50,000?”

Normally, when discussing money, I say, “Something like this usually costs between this and this. How does that range feel for you?” It works pretty well when I’m talking to my ideal clients—solopreneurs and small design studios—because I know the sweet spot where they can both afford my services and get something that’s totally worth it. (It’s why I have prices listed on my website.)

But the other day, knowing that this particular project would be worth a lot more to the client (a large, international branding firm) but not sure what else to do, I almost gave my general statement with solopreneur pricing. I was going to say $1000 when the client blurted out, “My budget is 2000…does that work?” I contained my joy and said yes. And I got to throw in some extra bells and whistles, which is always fun. The point is, we both won.

I love working with solopreneurs and never want to price them out of my services. But I sometimes forget that my work is worth more to certain clients. While it can help some land a $3000 dollar client, it can help others land a 30,000 client—and even though it seems weird, I’m pretty sure we should get paid more for that.

Ilise’s solution is perfect for those times when a client isn’t a solopreneur or small studio and I’m not sure what to do.

“Is your budget in the range of $500, $5000 or $50,000?”

I love that it can be said with a big smile on your face. It’s almost a joke. It takes the pressure off! And I know it’s going make people come back with a number. Look how well it’s working for these other creatives.

Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide). To keep in touch, sign up for my un-newsletter here

*Cow photo, courtesy, Shutterstock. 

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