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Is this the real fear of marketing?

Posted by Deidre Rienzo on


Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

If I lived in a world where I just did stuff instead of making excuses, I’d be at least 1000 times more productive. Unfortunately, excuses are something that I make every day. Especially about my marketing.

First, I think:
It’s not as important as (insert pretty much anything).

Then, I decide:
I’m totally doing fine/okay-enough right now.

But to be perfectly honest, I know the root of every excuse I’ve ever made.

It was on Ilise’s list of 14 lame marketing excuses. And I shuddered when I read it: “I’m afraid it will work.”

Yep. All of my excuses pretty much boil down to that.

If it works…I will be too busy.
If it works…I might not be able to manage my schedule.
If it works…I might be overwhelmed.
If it works…I’ll have bigger goals to try to beat next year.
If it works…it might be too hard.
If it works…I might not do a good job.

So, while these concerns feel real, they’re rationally pretty ridiculous.

Despite these excuses, I do actually get some marketing done. How?

Only because I can usually muster 5 minutes of clarity each day with which I can do a simple marketing task. The only reason I get any marketing done—is because it’s simple.

Thanks to Ilise’s guidance (as defined in the 2015 Marketing Plan + eCalendar), all I need is 5 minutes of doing each day and I can grow despite my plethora of excuses.

*Fear, courtesy, Shutterstock.

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